Finance of America Reverse (FAR) has tapped Mary-Alice Cárdenas as its newest mortgage consultant. The company said that the move is part of its efforts to scale in key business areas to meet the increasing demand for its retirement offerings.
Based in the San Francisco Bay Area, Cárdenas brings a wealth of hands-on experience in senior health, wellness, caregiving, and a proven track record in reverse mortgage lending. In her new role, the 20-year reverse mortgage veteran will focus on driving FAR’s sales and marketing.
“We are in growth mode and are continuing to invest in and build our field sales operations, including scaling the team with the most talented professionals in the business. We are thrilled that Mary-Alice has joined the FAR family,” said Scott Norman, vice president of field retail sales and director of government relations at FAR. “Her extensive knowledge, wide-ranging experience, and sincere heart for the industry will play an important role in our ability to offer the best products, services and solutions to our valued customers and partners.”
“I love nothing more than to help seniors remain healthy and happy in their homes to fully enjoy their retirement years,” Cárdenas said. “I feel fortunate to have developed life-long relationships with so many. I am excited to have joined FAR, and the team who shares my commitment and values in educating and supporting the financial wellness for seniors.”