Joel Goodrich got his start in real estate selling $100,000 condos. Now, 27 years later, heâs selling $40 million homes for tech professionals in the Bay Area. On todayâs show, Joel discusses the business changes and strategies that helped him break into San Franciscoâs luxury market. Listen and learn what it takes to position your business as a leader in luxury listings and how to market yourself as an expert on high-dollar homes.Â You'll also hear about the additional responsibilities that come with luxury listings,Â get predictions on where theÂ real estateÂ marketâs headed, and more.
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